Sustainability Progress Report
MAD Tours & Events operates as a small office based company, working primarily with freelancers, local guides, and independent suppliers. Sustainability is integrated into itinerary design, supplier selection, client communication, and partner collaboration, with a focus on low-impact travel, community engagement, and continuous improvement.
1. Climate responsibility and carbon awareness
Introduction of a carbon contribution
In 2024, MAD Tours & Events implemented a carbon contribution applied to all clients. This initiative aims to increase awareness of the environmental impact of travel and to support environmental and conservation initiatives connected to the destinations we operate in.
The contribution is systematically included in client proposals and forms part of our broader approach to responsible travel and shared accountability.
2. Environmental and biodiversity support
Donations to environmental organizations
During 2024 and 2025, MAD Tours & Events supported environmental and biodiversity protection through targeted donations to organizations aligned with our destinations:
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Hawaii Wildlife Fund, supporting marine wildlife protection, coastal conservation, and environmental education.
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Trees New York, supporting urban reforestation, climate resilience, and environmental education in New York City.
These contributions reflect our commitment to both natural ecosystems and urban biodiversity in the regions where our clients travel.
3. Capacity building and sustainability training
Creation of the MAD Tours Sustainability Training
In 2024, MAD Tours & Events developed its own internal sustainability training material, designed to reflect the realities of a small, flexible travel company.
The training covers:
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Responsible itinerary design
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Environmental good practices during tours
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Respect for local communities and cultures
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Wildlife protection and ethical tourism principles
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Clear and transparent communication with clients
This training supports internal consistency and is shared with collaborators when relevant.
Inclusion of tour guides in Travelife courses
As part of our supplier engagement, tour guides and local partners are encouraged to complete Travelife sustainability courses. This ensures alignment with internationally recognized sustainability standards and strengthens responsible practices on the ground.
Given that most MAD Tours & Events experiences are walking tours or small-group activities led by local guides, this training has a direct and practical impact on guest experience and sustainability performance.
4. Sustainable accommodation strategy
Focus on sustainable hotels
Throughout 2024 and 2025, MAD Tours & Events increased its focus on identifying, selecting, and promoting sustainable and certified accommodations, whenever available and suitable for the itinerary.
Key actions include:
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Actively sourcing hotels with sustainability certifications or proven sustainability practices
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Clearly indicating sustainable hotels in itineraries using dedicated messages and symbols (e.g.
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Continuously updating accommodation options, including innovative properties such as Populus Hotel in Denver, recognized as the first carbon-positive hotel in the United States
While exact percentages are still being consolidated, sustainable accommodations are consistently offered and promoted as the preferred option.
5. Responsible operations and client engagement
In parallel with the initiatives above, MAD Tours & Events continues to support sustainability through:
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Prioritizing walking tours, public transportation, and low-impact mobility in itineraries
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Working with local, independent guides and small suppliers
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Providing digital travel documentation and QR-code feedback tools, including sustainability-related questions
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Encouraging responsible traveler behavior through pre-trip and on-site communication
These practices reinforce sustainability at every stage of the client journey.
6. Conclusion and continuous improvement
Between 2024 and 2025, MAD Tours & Events strengthened the structure and visibility of its sustainability actions. The introduction of a carbon contribution, environmental donations, dedicated training, guide engagement with Travelife, and a growing focus on sustainable hotels demonstrate a clear and measurable commitment to responsible tourism.
Sustainability remains an evolving process, and MAD Tours & Events is committed to continuous improvement, transparency, and alignment with recognized international standards.
Report Reporting period: 2024
Report Reporting period : 2025
