{"id":13701,"date":"2026-01-27T13:43:48","date_gmt":"2026-01-27T13:43:48","guid":{"rendered":"https:\/\/madtoursandevents.com\/?page_id=13701"},"modified":"2026-04-07T04:06:47","modified_gmt":"2026-04-07T04:06:47","slug":"sustainability-progress-report","status":"publish","type":"page","link":"https:\/\/madtoursandevents.com\/pt\/sustainability-progress-report\/","title":{"rendered":"Relat\u00f3rio de Progresso em Sustentabilidade"},"content":{"rendered":"
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\"\"<\/strong><\/p>\n

Relat\u00f3rio de Progresso em Sustentabilidade<\/b><\/b><\/h2>\n
\n

A MAD Tours & Events atua como uma empresa de turismo boutique, com opera\u00e7\u00e3o em home office e colabora\u00e7\u00e3o direta com freelancers, guias locais e fornecedores independentes. A sustentabilidade est\u00e1 integrada de forma transversal ao nosso modelo de neg\u00f3cio, desde o desenho dos itiner\u00e1rios at\u00e9 a sele\u00e7\u00e3o de parceiros, a comunica\u00e7\u00e3o com os clientes e o relacionamento com as comunidades locais. Nosso compromisso est\u00e1 focado em viagens de baixo impacto, valoriza\u00e7\u00e3o do destino e melhoria cont\u00ednua das pr\u00e1ticas respons\u00e1veis.<\/p>\n<\/div>\n

 <\/p>\n

1. Responsabilidade clim\u00e1tica e conscientiza\u00e7\u00e3o sobre carbono<\/b><\/h4>\n

 <\/p>\n

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Implementa\u00e7\u00e3o da contribui\u00e7\u00e3o de carbono<\/b><\/div>\n
Em 2024, a MAD Tours & Events passou a aplicar uma contribui\u00e7\u00e3o de\u00a0carbono a todos os clientes<\/b>. Essa iniciativa tem como objetivo ampliar a conscientiza\u00e7\u00e3o sobre o impacto ambiental das viagens e apoiar projetos ambientais e de conserva\u00e7\u00e3o relacionados aos destinos onde operamos.<\/div>\n

 <\/p>\n

A contribui\u00e7\u00e3o \u00e9 apresentada de forma transparente em todas as propostas comerciais e integra nossa abordagem de turismo respons\u00e1vel, refor\u00e7ando o conceito de responsabilidade compartilhada entre empresa e viajante.<\/div>\n

 <\/p>\n

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2. Apoio ao meio ambiente e \u00e0 biodiversidade<\/b><\/h4>\n

 <\/p>\n

<\/div>\n
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Doa\u00e7\u00f5es para organiza\u00e7\u00f5es ambientais
\n<\/b>As part of our carbon contribution and carbon offset strategy, MAD Tours & Events directs collected funds to carefully selected environmental and biodiversity projects aligned with the destinations in which we operate. The organizations supported are chosen based on their credibility, measurable environmental impact, and relevance to climate mitigation and ecosystem protection.<\/div>\n
\n

 <\/p>\n

Durante os anos de 2024 e 2025, a MAD Tours & Events apoiou ativamente a prote\u00e7\u00e3o ambiental e da biodiversidade por meio de doa\u00e7\u00f5es direcionadas a organiza\u00e7\u00f5es alinhadas com nossos destinos:<\/p>\n<\/div>\n

 <\/p>\n

<\/div>\n
    \n
  • \n
    Hawaii Wildlife Fund<\/b>, dedicada \u00e0 prote\u00e7\u00e3o da vida marinha, conserva\u00e7\u00e3o costeira e educa\u00e7\u00e3o ambiental no Hava\u00ed.<\/div>\n<\/li>\n
  • \n
    Trees New York<\/b>, organiza\u00e7\u00e3o focada em reflorestamento urbano, resili\u00eancia clim\u00e1tica e educa\u00e7\u00e3o ambiental na cidade de Nova York.<\/div>\n<\/li>\n<\/ul>\n

     <\/p>\n

    Essas contribui\u00e7\u00f5es refletem nosso compromisso tanto com ecossistemas naturais quanto com a biodiversidade urbana nas regi\u00f5es visitadas por nossos clientes.<\/div>\n

     <\/p>\n

    <\/div>\n
    <\/div>\n
    <\/div>\n

    3. Capacita\u00e7\u00e3o e forma\u00e7\u00e3o em sustentabilidade<\/b><\/h4>\n

     <\/p>\n

    <\/div>\n
    <\/div>\n
    Cria\u00e7\u00e3o do MAD Tours Sustainability Training<\/b><\/div>\n
    Em 2024, a MAD Tours & Events desenvolveu seu\u00a0pr\u00f3prio material interno de treinamento em sustentabilidade<\/b>, adaptado \u00e0 realidade de uma empresa de turismo enxuta e flex\u00edvel. O conte\u00fado aborda:<\/div>\n

     <\/p>\n

    <\/div>\n
    <\/div>\n
    O conte\u00fado aborda:<\/div>\n

     <\/p>\n

      \n
    • \n
      Planejamento respons\u00e1vel de itiner\u00e1rios<\/div>\n<\/li>\n
    • \n
      Boas pr\u00e1ticas ambientais durante os tours<\/div>\n<\/li>\n
    • \n
      Respeito \u00e0s comunidades e culturas locais<\/div>\n<\/li>\n
    • \n
      Prote\u00e7\u00e3o da vida selvagem e princ\u00edpios do turismo \u00e9tico<\/div>\n<\/li>\n
    • \n
      Comunica\u00e7\u00e3o clara, \u00e9tica e transparente com os clientes<\/div>\n<\/li>\n<\/ul>\n
      <\/div>\n
      Esse treinamento fortalece a coer\u00eancia interna da empresa e \u00e9 compartilhado com colaboradores e parceiros sempre que relevante.<\/div>\n

       <\/p>\n

      <\/div>\n
      <\/div>\n
      Inclus\u00e3o de guias tur\u00edsticos em cursos Travelife<\/b><\/div>\n

       <\/p>\n

      <\/div>\n
      <\/div>\n
      Como parte do nosso engajamento com fornecedores,\u00a0incentivamos guias tur\u00edsticos e parceiros locais a conclu\u00edrem os cursos de sustentabilidade da Travelife<\/b>. Essa pr\u00e1tica garante alinhamento com padr\u00f5es internacionais reconhecidos e refor\u00e7a comportamentos respons\u00e1veis no destino.<\/div>\n

       <\/p>\n

      <\/div>\n
      <\/div>\n
      Considerando que grande parte das experi\u00eancias da MAD Tours & Events envolve\u00a0visitas a p\u00e9 ou atividades em pequenos grupos conduzidas por guias locais<\/b>, essa forma\u00e7\u00e3o gera impacto direto e positivo tanto na experi\u00eancia do viajante quanto no desempenho em sustentabilidade.<\/div>\n

       <\/p>\n

      <\/div>\n
      <\/div>\n
      <\/div>\n

      4. Estrat\u00e9gia de hospedagem sustent\u00e1vel<\/b><\/h4>\n

       <\/p>\n

      <\/div>\n
      Foco em hot\u00e9is sustent\u00e1veis<\/b><\/div>\n

       <\/p>\n

      Ao longo de 2024 e 2025, a MAD Tours & Events intensificou a identifica\u00e7\u00e3o, sele\u00e7\u00e3o e promo\u00e7\u00e3o de hospedagens\u00a0sustent\u00e1veis e certificadas<\/b>, sempre que dispon\u00edveis e adequadas ao perfil do itiner\u00e1rio.<\/div>\n

       <\/p>\n

      <\/div>\n
      <\/div>\n
      As principais a\u00e7\u00f5es incluem:<\/div>\n

       <\/p>\n

        \n
      • \n
        Pesquisa ativa de hot\u00e9is com certifica\u00e7\u00f5es ambientais ou pr\u00e1ticas sustent\u00e1veis comprovadas<\/div>\n<\/li>\n
      • \n
        Identifica\u00e7\u00e3o clara de hospedagens sustent\u00e1veis nos itiner\u00e1rios por meio de comunica\u00e7\u00e3o dedicada e s\u00edmbolos visuais, (como o \u00edcone\u00a0\"\ud83c\udf31\")<\/div>\n<\/li>\n
      • \n
        Atualiza\u00e7\u00e3o cont\u00ednua das op\u00e7\u00f5es oferecidas, incluindo propriedades inovadoras como o\u00a0Populus Hotel em Denver<\/b>, reconhecido como o primeiro hotel com balan\u00e7o de carbono positivo nos Estados Unidos<\/div>\n<\/li>\n<\/ul>\n
        <\/div>\n
        Embora as m\u00e9tricas percentuais ainda estejam em processo de consolida\u00e7\u00e3o, hot\u00e9is sustent\u00e1veis s\u00e3o consistentemente apresentados como op\u00e7\u00e3o preferencial aos clientes.<\/div>\n

         <\/p>\n

        <\/div>\n
        <\/div>\n
        <\/div>\n

        5. Opera\u00e7\u00f5es respons\u00e1veis e engajamento dos clientes<\/b><\/h4>\n

         <\/p>\n

        Al\u00e9m das iniciativas descritas acima, a MAD Tours & Events refor\u00e7a a sustentabilidade por meio de pr\u00e1ticas operacionais respons\u00e1veis, como:<\/div>\n

         <\/p>\n

        <\/div>\n
          \n
        • \n
          Prioridade para passeios a p\u00e9, transporte p\u00fablico e mobilidade de baixo impacto<\/div>\n<\/li>\n
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          Colabora\u00e7\u00e3o com guias locais independentes e pequenos fornecedores<\/div>\n<\/li>\n
        • \n
          Utiliza\u00e7\u00e3o de documenta\u00e7\u00e3o de viagem digital e ferramentas de feedback via QR code, incluindo quest\u00f5es relacionadas \u00e0 sustentabilidade<\/div>\n<\/li>\n
        • \n
          Est\u00edmulo a comportamentos respons\u00e1veis por parte dos viajantes, por meio de comunica\u00e7\u00e3o antes da viagem e durante a experi\u00eancia no destino<\/div>\n<\/li>\n<\/ul>\n
          <\/div>\n
          Essas a\u00e7\u00f5es fortalecem a sustentabilidade em todas as etapas da jornada do cliente.<\/div>\n

           <\/p>\n

          <\/div>\n
          <\/div>\n
          <\/div>\n

          6. Conclus\u00e3o e compromisso com a melhoria cont\u00ednua<\/b><\/h4>\n

           <\/p>\n

          Entre 2024 e 2025, a MAD Tours & Events ampliou de forma consistente a estrutura e a visibilidade de suas a\u00e7\u00f5es em sustentabilidade. A implementa\u00e7\u00e3o da contribui\u00e7\u00e3o de carbono, o apoio a organiza\u00e7\u00f5es ambientais, a cria\u00e7\u00e3o de treinamento dedicado, o incentivo \u00e0 forma\u00e7\u00e3o Travelife e o foco crescente em hospedagens sustent\u00e1veis demonstram um compromisso claro, mensur\u00e1vel e alinhado \u00e0s melhores pr\u00e1ticas do turismo respons\u00e1vel.<\/div>\n

           <\/p>\n

          <\/div>\n
          <\/div>\n
          A sustentabilidade \u00e9 um processo cont\u00ednuo. A MAD Tours & Events mant\u00e9m seu compromisso com a evolu\u00e7\u00e3o constante, a transpar\u00eancia e o alinhamento com padr\u00f5es internacionais reconhecidos.<\/div>\n

           <\/p>\n

          <\/div>\n
          <\/div>\n
          <\/div>\n
          Relat\u00f3rio do ano de 2024<\/b><\/div>\n
          Relat\u00f3rio do ano de 2025<\/b><\/div>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
          <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Sustainability Progress Report MAD Tours & Events operates as a small office based company, working primarily with freelancers, local guides, and independent suppliers. Sustainability is integrated into itinerary design, supplier selection, client communication, and partner collaboration, with a focus on low-impact travel, community engagement, and continuous improvement.   1. 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